10 Files you Should Receive from your Logo Designer.
5 EPSs (Encapsulated PostScript)
This is a scalable vector format. You can resize your logo without compromising
the quality. All fonts should be outlined and a variety of color options should be provided.
A Black and White EPS.
For simple one color jobs including newspaper ads, promotional items and sponsorship usage.
A Reverse Black and White EPS.
Logo in White for usage on dark, colored or photographic backgrounds.
A 4c Process EPS. (CMYK)
For full color printing including postcards, brochures, packaging and magazine ads.
A Spot Color EPS. (PMS)
For limited color production it is best to keep it to two PMS colors.
Choose black as one for the most cost effective printing options.
A Web Safe EPS.(RGB)
For online ads, banners and websites.
JPG
This cannot be scaled up without losing quality but JPGs are preferred for internet use. Request you logo to be sized to at least a width of 450px. This will allow you to scale it down.
GIF
This cannot be scaled up without losing quality but GIFs are also preferred for internet use. Request you logo to be sized to at least a width of 450px with a resolution of 75 dpi This will allow you to scale it down. Request a transparent background.
TIFF
This cannot be scaled up without losing quality but TIFFs are work in a variety of programs including Microsoft Office® Request your logo to be sized to at least a width of 8.5 inches with a resolution of 300 dpi. This will allow you to scale it down.
FAVICON
The tiny logo that appears in the beginning of the address bar in a web browser.
A CHEAT SHEET.
This is just a one page branding elements foundation. Minimum, it should include a color palette and text used in the logo. Colors should be provided with multiple formulas. Give a copy of this sheet to anyone working on branding materials. It will help you keep things consistent. A consistency is the key to establishing your image in the market.
SPOT PMS - ex. Pantone 311c (c = coated paper, u = uncoated paper)
PROCESS PMS - Pantone 311 pc or (the CMYK build 63c 0m12y 0k)
HEX - For Web - #5effe0
This is a scalable vector format. You can resize your logo without compromising
the quality. All fonts should be outlined and a variety of color options should be provided.
A Black and White EPS.
For simple one color jobs including newspaper ads, promotional items and sponsorship usage.
A Reverse Black and White EPS.
Logo in White for usage on dark, colored or photographic backgrounds.
A 4c Process EPS. (CMYK)
For full color printing including postcards, brochures, packaging and magazine ads.
A Spot Color EPS. (PMS)
For limited color production it is best to keep it to two PMS colors.
Choose black as one for the most cost effective printing options.
A Web Safe EPS.(RGB)
For online ads, banners and websites.
JPG
This cannot be scaled up without losing quality but JPGs are preferred for internet use. Request you logo to be sized to at least a width of 450px. This will allow you to scale it down.
GIF
This cannot be scaled up without losing quality but GIFs are also preferred for internet use. Request you logo to be sized to at least a width of 450px with a resolution of 75 dpi This will allow you to scale it down. Request a transparent background.
TIFF
This cannot be scaled up without losing quality but TIFFs are work in a variety of programs including Microsoft Office® Request your logo to be sized to at least a width of 8.5 inches with a resolution of 300 dpi. This will allow you to scale it down.
FAVICON
The tiny logo that appears in the beginning of the address bar in a web browser.
A CHEAT SHEET.
This is just a one page branding elements foundation. Minimum, it should include a color palette and text used in the logo. Colors should be provided with multiple formulas. Give a copy of this sheet to anyone working on branding materials. It will help you keep things consistent. A consistency is the key to establishing your image in the market.
SPOT PMS - ex. Pantone 311c (c = coated paper, u = uncoated paper)
PROCESS PMS - Pantone 311 pc or (the CMYK build 63c 0m12y 0k)
HEX - For Web - #5effe0
Comment
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Comment by Phyllis W. Haynes on July 31, 2009 at 2:58am -
Yes, Yes and YES! I did the unthinkable, didn't think. But I just hired someone to start all over. If this business wasn't so new and absorbing all of my hours (even when I should be asleep, its 3:00 am) I would be teaching myself. But, I be presenting this list upfront with this new host. thanks again...Goodnight.
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Comment by Cathy Anderson on July 30, 2009 at 9:03am
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Hi Phyllis, I hate to hear that! I had such a challenge starting out with web "professionals" that after 3 bad experiences I decided to learn how to do it myself. There are some really good hosts out there. How are they holding you hostage? Did they purchase your domain in their name? Did they design your original logo? Because if that is the case you might need to hire someone to recreate if for you.
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Comment by Phyllis W. Haynes on July 30, 2009 at 8:33am
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This is good information, especially for me. I am in the process of re-constructing my web and my current web host is holding me hostage! Didn't see that coming.
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Your welcome.
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Comment by Victoria Vacala on July 28, 2009 at 6:57pm -
Very helpful information. Thanks!
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