What were you doing (careerwise) when you decided to create your
Adria’s background was in the fashion industry and Maureen has an
engineering and medical sales background. After having kids, we
were both stay-at-home moms who did freelance design work on the
side. Adria worked in photography and graphic design, Maureen
created artwork and handmade invitations. We were complete
strangers until a preschool open house in January 2010. In the
hallway before parting, we realized that we had a lot in common –
the love of all things paper, design, and parties. From there, a
wonderful friendship formed and we decided to embark upon a
business together. With both of us devoted and passionate about
graphic design, we hoped to change the face of celebration style
for those who love it as well.
When did you start your business?
February 2010 -- seems like yesterday!
When did you know that you could really make a go of
When our sales kept increasing each month -- we couldn't keep up
with the workload.
What inspired you to do this?
We had both designed handmade invitations in the past and realized
how time-consuming the assembly process was. Our love was the
design element of creating invitations, and so we developed a
business where we can focus on new designs daily without handling
the production aspect. (We sell digital printable designs and
outsource professional print services).
What was your start-up cost? How did you get the money, and what
did you use it for?
Since our business was online and we were selling digital printable
designs, we had almost no start-up cost. Time was the upfront
What was the biggest obstacle?
Our biggest obstacle was prioritizing work time versus family time.
Our shop is open 24/7, so trying to find a way to manage great
customer service and realistic work schedules was difficult at
Did your friends and family support your dream?
Absolutely! Our husbands are constantly cheering us on and helping
out with our new work schedule. Our kids have become the best of
friends, since we are together a lot.
How did you maintain your confidence when doors were closed in
your face, when people didn’t get it or said “no”?
We haven’t experienced that yet. (Thankfully!)
How long did it take you to get everything off the
We opened immediately with seven designs, and have constantly been
adding and growing our portfolio. We are still getting off the
ground and offering more and more to our clients each day.
How long did it take for your business to become
The first month, we had a profit. Since our costs were minimal, we
were able to bring in an income.
What’s the hardest part of what you do?
This partnership has been a learning experience for us. We love
having each other for inspiration, but there are times when we have
to make compromises, and we are both very opinionated people. The
hardest part has been tackling obstacles with work
What's the most fun part of what you do?
We love to sit in one of our studios, blast music and draw
together. Staging photo shoots to feature our products is also a
Where do you work from?
We both have home studios where we work.
Do you have employees?
We recently hired two amazing design editors, Becky and Caryn, and
a fabulous social media director, Carrie. Their help has allowed us
to focus on what we love—design!
How have you been using social media to grow your
We hired Carrie a couple months ago to help us keep up with social
media. We realized how crucial the networking portion of our
business had become as we grew. We are using social media to
network and seek out new business opportunities daily. We also love
keeping in touch with our fans.
How did you learn and acquire the skills you use to make your
Adria has a BS in fashion design and has three generations of
business owners in her family who have taught her business skills.
Maureen has a BSE in engineering and grew up around design with
interior designer parents. We are both self-taught in graphic
What's the best piece of business advice you ever
Do what you love, and success will follow.
If you had it to do over again, what, if anything, would you do
We ramped up so quickly that we wish we would have given ourselves
more time to fully organize our collections.
What is your favorite product that you offer?
We love our holiday printable design collections! They were a lot
of fun to design and stage for the photo shoots, and our clients
seem to love what they offer.
What is your best-selling service?
Our custom design service. New clients are always coming to us with
creative themes for us to translate with our graphic work.
What advice would you give to Dreamers who haven’t become Doers
If you are dreaming, then you probably should be doing. To get
where you want to be, set your goals high and work hard (and don’t