What were you doing (careerwise) when you decided
to create your own business?
I had been working as a model-home designer. While pregnant with my
first son, I was laid off due to the drop in the housing market. I
went back to a career in residential property management, where I
remained until the birth of my second son.
What inspired you to create Fresh Chick Design Studio?
I wanted to stay at home with my kids and work at something I
loved. What ultimately drove me to pursue my own business was the
mere thought of continuing to work at a job that provided no
creative outlet. I knew that if I didn’t make a major change, I
would’ve indefinitely wondered about taking that initial leap.
When did you start your business?
When did you know that you could really make a go of
I didn’t; I just knew that I was not happy. I missed feeling
passionate, creative, and driven. I knew if I could find that happy
place, success would follow.
How did you turn your idea into a business plan?
Oh, yeah ... a business plan: I’m still working on that. My plan
evolves daily, one day at a time. Don’t get me wrong, it’s
necessary to have “The Plan,” but right now the customers are
driving my business. They're telling me what they like and
What was your start-up cost? How did you get the money and what
did you use it for?
My start-up costs were pretty minimal and came from my personal
bank account. I invested in two great printers and a laptop. On the
interior design side, design consultations require no overhead ...
just my time and knowledge. On my graphics side, I sell a lot of
digital files, but many of my repeat customers want me to do their
What was the biggest obstacle?
Finding time to be a one-chick business while taking care of two
small kids and being a wife.
Did your friends and family support your dream?
Absolutely! They were so excited to know that I finally made the
decision to pursue my passion.
How did you maintain your confidence when doors were closed in
your face, when people didn’t get it or said “no”?
I know my style of designing is not for everyone, and that is
perfectly fine with me. Just like ice cream, there are a gazillion
flavors to choose from. I have a super positive outlook and I take
each and every experience as an opportunity to grow my
How long did it take you to get everything off the
I am still in the process! Every day I learn something new.
How long did it take for your business to become profitable?
It became profitable almost immediately.
What's the hardest part of what you do?
Finding balance. I have sacrificed many hours of sleep in order to
expand upon what I currently offer.
What's the most fun part of what you do?
The opportunity to connect with so many creative individuals and
customers has been amazing. We all share this contagious enthusiasm
and passion for inspiration!
Where do you work from?
Right now I work from home. I would love to open up my very own
studio or shop someday.
Do you have employees?
Nope ... just me!
How have you been using social media to grow your
My first outlet is Facebook; between my personal and business pages
I’m able to reach out to peers and customers on a daily basis.
Whether it's launching a new design, sharing info, or highlighting
another creative chick, I love the opportunity it brings to my
business. I also love Dreamers into Doers! It's so fun to see what
the creative community is up to. The networking opportunities are
unbelievable. I have also recently set up an account on Twitter but
have yet to dive into that -- stay tuned!
Do you have entrepreneurial role models?
Of course! I have lots, like Martha, Oprah and women like Rachael
Ray. They are all such strong, beautiful, creative women. I find
that their unwavering drive and passion for what they do has led
them down the road to success. I know that hard work and commitment
on my end will get me to where I would love to go!
How did you learn and acquire the skills you use to make your
business successful? How do you continue to grow and learn?
am an interior designer by trade, but as far as graphics go, I am
self taught. Creativity is a trait that must be utilized; if you
don’t embark upon that skill, it fades.
What's the best piece of business advice you ever received?
Believe it or not, it came from my accountant. He told me,
“Rebecca, you have always been such a creative person who is full
of life. You will never find the true feeling of success if you
continue to work at a job you dislike. Take a chance on your
creativity and rediscover your passion!” This bit of advice was the
icing on the cake and the shove I needed to venture into the
unknown. I am so glad I did. It's not about the money; it's about
the personal journey and creative wealth I experience every
If you had it to do over again, what, if anything, would you do
I should’ve have done this sooner! I’m still not
sure what I was waiting for -- probably the fear of the unknown.
It’s scary to put yourself out there.
What advice would you give to Dreamers who haven’t become Doers
Fulfill your dreams! It’s totally worth taking the risk. You will
never know until you really give it a try. Although it has been
more work than I ever anticipated, I am totally in love with what I
Keep up with Rebecca and Fresh Chick Design Studio
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